bang energy
Art Director: Carlos Gutierrez
Role: Advertising Graphic Designer & Lead Illustrator
As an Advertising Graphic Designer at Bang Energy, I helped bring the brand’s fun, bold, and high-energy personality to life through colorful visual campaigns for new flavor launches across social media, merch, and the website. I led illustration for two major packaging lines and their supporting marketing assets, leaning into vibrant color, playful concepts, and strong visuals to stand out on shelf and online. I also created over 12 custom avatar characters for Bang’s Ultra App, using expressive design and storytelling to make the brand feel energetic, dynamic, and instantly recognizable.
01
2022
Social Media
My role involved creating a variety of advertising assets, with most of my work focused on social media. I designed posts to promote new flavor launches, highlight key moments and holidays, and support seasonal campaigns for both U.S. and international audiences, making sure the content felt fresh, relevant, and on-brand across markets.
02
FLAVOR LAUNCH
For flavor launches, I would developed the initial concept and present it to my art director before bringing it to life visually. In this case I designed teaser stories to promote our new “secret” flavor, then adapted and resized the same core elements across multiple touchpoints, including social media, website stories, and paid media.
03
Merch & Brand Collateral
Some of my favorite projects were designing themed T-shirts as well as crating promotional assets for events such as Jeep car wrap, corn holes and stickers.
THANK YOU
04
Illustrations
This collection brings together some of the boldest and most colorful illustrations I created while at Bang. With the brand’s high-energy personality as the starting point, I leaned into vivid color, movement, and playful chaos to capture that electric vibe. By mixing illustration with photography and elements like cartoons and splashes, these pieces reflect the loud, energetic spirit that defined Bang at the time.
