KASEYA
Art Director: Halini Saad do Prado
Role: Graphic Designer
During my time at Kaseya (a global IT management and security software company) I worked in the marketing learning program that supported other small MSP businesses that wanted to improve how they promote their IT services. Each month, we created a new set of workbooks, social ads, infographics, and presentations, each with a completely fresh design and theme.
01
SOCIAL MEDIA
2023-2024
These are a few samples of the social media assets we delivered to clients. For each campaign, we discussed the core message, brainstormed concepts, and then finalized the designs. We also created holiday ads and other content they needed to build a stronger presence on social media.
02
INFOGRAPHICS and workbooks
I also designed infographics and checklists with data security tips and information on topics like backups and cyber risks. Along with that, I created monthly workbooks that matched our course content and video sessions so partners could follow along and put the lessons into practice.
03
company presentations
Another key part of my role was designing the company’s presentation decks for our guest expert sessions, where speakers presented each month’s topic. I created layouts that were easy to follow and visually clear, while still keeping the slides dynamic and on brand.
04
MASCOT ILLUsTRATIONS
With my illustration background, I was asked to revamp two of the company’s mascots. One is a dog for whom I created new poses and outfits to match different company events. The other, named Stanley, represents a tech-savvy, fun MSP owner, and I refreshed his look to better fit the brand’s personality.
