Cirkul
Art Director: Jeremy Sigrist
Role: Senior Designer
As a Senior Designer at Cirkul, I worked on bringing the brand’s bold and playful energy to life across every channel. From social campaigns and email design to packaging, retail displays, and paid ads, I focused on creating visuals that felt cohesive, fresh, and on brand. I also heavily experimented with AI generated photography to push the creative boundaries and give our content a new, modern edge.
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PAID AND SOCIAL MEDIA
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2024-2025
EMAIL DESIGN
A selection of top performing paid ads created to boost sales through special offers and strengthen overall brand awareness. Below are a few examples of social media graphics I designed for our social platforms.
This collection highlights some of the email designs and images I created to engage customers and drive repeat purchases. From FLVR LAB launches to bottle drops and limited-time deals, each campaign kept the brand fresh and fun.
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PACKAGING | PRINT
A few of my Cirkul’s print and packaging projects, from concept to execution. Highlights include new flavors, bottle bands, and billboards designs. Each project blends clear messaging, strong visuals, and a cohesive brand voice.
STrawsip Flip Bottle Bands
I worked on the design of Cirkul’s StrawSip Flip Bottle Bands, leading the project from concept to final production. The goal was to create a simple, travel-friendly design that felt functional and clean. I also designed the custom icons featured on the band to complement the overall look.
For Cirkul’s Wild Splash, I designed the Toucan Twist carton and created its character illustration, from concept to final packaging artwork.
Billboard
This was Cirkul’s first-ever billboard, designed to make a bold impression and reach customers on the go who need hydration fast. Positioned along a highway near Walmart, the goal was to inspire shoppers to find Cirkul at their closest store.
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In-Store design
A variety of POS materials created for retailers like Target and Walmart, designed to introduce Cirkul to new customers. These displays are both educational and visually engaging to capture attention and encourage exploration.
ai-ENHANCED PHOTOGRAPHY
Some of my latest AI visuals where imagination meets realism. Each image begins with AI generation and blends creativity, technical skill, and experimentation to create imagery that feels both authentic and expressive.
